ACME Bowl worked with Olive Group to formalize their strategy, communications plan, new menu roll out and a continuation of updated branding guidelines.
Throughout the process, Olive Group blended the style of their restaurant and bar with the newly designed menu graphics to showcase their modern industrial style. We utilized a new color palette that represented similar colors to their original logo and branding. We also introduced playful icons that signified the fun style of their popular brand.
Not represented with imagery, but certainly in consistency of brand, was the branding guidelines. These guidelines represented a whole new avenue and messaging strategy for ACME Bowl that wasn’t currently part of their direction. We built upon our knowledge and research of their brand by holding multiple strategy sessions with their leadership team and created a cohesive plan from these sessions.
With the new guidelines, design strategy and messaging strategy, ACME Bowl is set for a strategic growth initiative and increased brand awareness.